The Grill - In Progress

The identity of a new dining venture required both sensitivity and creativity to build on its venue’s storied past—due reference without undue deference. With the departure of the legendary and beloved Four Seasons restaurant from its original location in midtown Manhattan’s Seagram Building—the 1959 midcentury modernist icon by architects Mies van der Rohe and Philip Johnson—Pandiscio Green worked with the incoming restauranteurs to strategize a timeless and enduring new identity and build the long-term loyalties of younger generations of diners with ever-higher expectations for intelligent cuisine. With a less-is-more strategy appropriate to the setting, we drew our inspiration from the existing architectural layout, which featured one dining room with a signature bar. We envisioned The Grill, an update on a classic New York steakhouse—as well as an exceptional event space. We derived a newly-iconic logo from the interiors themselves: a subtly masculine imprint derived from artist Richard Lippold’s chandelier-like linear brass and bronze sculpture installed over the bar.

THE GRILL 99 East 52nd St