Red Means Go

Marta is Italian for Martha—the First Lady namesake of the historical Martha Washington hotel in Manhattan’s Rose Hill neighborhood, and the name of its signature restaurant—but with a Roman style and a dash of brilliant color. In this case tomato red: classic and bold. With a simple suite of hand-drawn elements and graphic typography for noted restaurateur Danny Meyer’s take on a Roman-style pizzeria, we set a tone that is welcoming, straightforward, with just the right balance of rustic and urbane.

MARTA 29 East 29th Street

RESTAURANT GROUP Union Square Hospitality Group
ARCHITECT Selldorf Architects